Custard Factory set for a major overhaul
5th Feb 2010

Custard Factory is not just the club area itself
POPULAR Digbeth nightspot the Factory Club is due for an overhaul.
The developments, which will begin in May of this year, will mean that the current Factory Club setting will no longer host frequent events. This includes the Medicine Bar and Kitchen areas of the venue.
Instead, these will be located in what is currently Space 2, two sites opposite this area and The Archers, all of which will be redeveloped and improved.
The venue in its present form has been open for 14 years. It was originally the site of the Bird’s Custard factory until 1994 when the company relocated. The building was derelict until the first phase of its redevelopment in 1992, which was funded £800,000 by a City Grant Award.
The second phase of this came in 2002, when new media businesses set up at ‘Gibb Square’ section of the lcomplex.
At present, the venue hosts regular club nights such as the popular ‘Stupid Underground’. These often feature renowned bands and DJ’s, and are especially well-attended by Birmingham students.
The Custard Factory also houses various retail outlets and cultural exhibits, and is widely thought of as the centre of Birmingham’s creative scene.
There have been rumours that the Custard Factory is closing altogether to make room for more office space, with a Facebook group set up to protest against this. However, the owners of Factory Events are keen to dispel these and maintain that the new development will make things bigger and better.
The new Factory Club will be much larger, with a capacity of up to 2,000 people. It will also boast a state-of the-art lighting system.
Events will still be held at the current location of the Factory Club, but these will not be organised by the Factory Events company.
Steve Carter, promoter for Factory Events who works alongside the owner of the Factory Club, said of the new venue: ‘This is the beginning of a new era.‘
’This is our own choice; we are much more confident in Space 2 and large, multi-room events.’
Birmingham students seem to welcome the development, but hope that the new, larger venue retains the individual character of the present one.
Jack Kisby-Carroll, a second-year History of Art student, said of the plans: ‘The venue is the heart and soul of Digbeth. I hope it doesn’t lose its character, but the new development could help clean up the club’s reputation and maybe provide more opportunities for local artists.’
Second-year English and History of Art student Freya Gosling said: ‘The Custard Factory is home to the only emerging cultural scene in Birmingham. They need to keep its authenticity.’









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